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Why I Rebranded My Photography

As I’m sure you are all aware, I recently changed my photography presence from Mike Cavaroc Photography, to Free Roaming Photography. The excitement I felt as I got the wheels rolling on the conversion in weeks prior had me flying with it, growing more and more anxious to let it loose.… Keep reading...

Introducing Free Roaming Photography

In past months I began thinking bigger. Not just thinking bigger, but also dreaming bigger. I began to imagine my photography in its own gallery and in doing so I took a close look at a couple of local photographers that I really admire to learn from them as examples. Both have unique personal names, as well as a business name that defines what you would expect to see in their respective galleries.… Keep reading...

Basic Grammar Rules So You Can Be Taken Seriously

I’ve seen lots of professional businesses and individuals both trying to convey a professional representation of themselves either on their blog, Twitter, Facebook or all of the above. Yet one thing in my mind that always lowers the bar they think they’re setting high is basic grammar and spelling mistakes. No matter high-profile they think they are, if I see something like "your" when they should have used "you’re," my respect for them drops, and it drops a lot.… Keep reading...

Northern Lights and Star Trails

How to Make a Time-Lapse Video

Making a time-lapse video these days is easier than ever. With so much technology readily available, practically anyone can now make a time-lapse video anywhere they are. A couple of things you want to ensure before shooting any time-lapse video are that you’ve got plenty of battery power (especially in the cold!)… Keep reading...